CHOTTO MATHCA

Sharing the appeal of Shizuoka matcha with Southeast Asia and taking a new step toward expansion into the Thai market. Chotto Matcha, a matcha café brand, exhibited at THAIFEX – ANUGA ASIA, one of Thailand’s largest international food and beverage trade exhibitions, held in Bangkok. THAIFEX – ANUGA ASIA is a global trade show that attracts buyers and food industry professionals not only from Thailand but from across Southeast Asia and around the world. Chotto Matcha participated in the Japan...

Redefining a "Declining Industry": Young Student Entrepreneurs' Passion to Bring the Value of Tea Farmers to the World through the Amelias "Startup Grant" Chotto Matcha, a Philippines-born matcha brand operated by MISAKU Co., Ltd., has been selected for the "Startup Grant" program, a collaborative initiative between Amelias and The Coca-Cola Foundation. Chosen as one of just 8 recipients from approximately 100 applicants nationwide, MISAKU took the stage at the pitch event as the youngest...

Ever wondered what makes matcha so special? Its journey begins in the tea fields of Japan, where careful cultivation and centuries-old tradition transform simple leaves into vibrant green powder. The Magic of Shade Growing Here is where the Matcha story begins. Around 3 to 6 weeks before harvest, typically beginning in late March or early April, something remarkable happens in the tea fields. Farmers carefully cover the tea plants with a special shade structure that gradually blocks out the...