Featured in Kyodo News (Japan Wire)
- CHOTTO MATHCA
- 2 hours ago
- 1 min read
We are honored to share that our representative has been featured in Kyodo News (Japan Wire), the English-language edition of Japan’s leading news agency.
The article highlights the journey of launching the brand in the Philippines, bringing a new perspective on matcha culture back to Japan, and building a sustainable relationship with tea farmers near Mt. Fuji in Shizuoka.
It also explores how matcha is being reinterpreted as a modern lifestyle embraced by a new generation.
Read the full article here:
Sister entrepreneurs bring matcha culture from Philippines back to Japan
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