top of page

Matcha as the New Wellness Ritual for Active Living

Chotto Matcha Joins Under Armour’s “UA COMMUNITY CLASS”


Serving Matcha Drinks at the March 28 IGNITE YOGA (FIT × Journaling) Session


Chotto Matcha (operated by MISAKU Co., Ltd.) will participate in the community event “UA COMMUNITY CLASS,” hosted by global sports brand Under Armour. At the session “IGNITE YOGA (FIT × Journaling)” taking place on Saturday, March 28, 2026, Chotto Matcha will serve matcha drinks to participants.

This collaboration aims to redefine matcha not only as a traditional Japanese beverage, but as a “new daily ritual for people in motion,” integrating it into modern active lifestyles.





■Event Overview

Event Name: UA COMMUNITY CLASS

Organizer: Under Armour (DOME Corporation)

Date & Time: Saturday, March 28, 2026 | 10:00 AM –

Session: IGNITE YOGA (FIT × Journaling)

Venue: Under Armour Brand House Ariake(1-3-33 Ariake, Koto-ku, Tokyo)

Participation Fee: ¥1,000

Eligibility: Women wearing a rental sports bra

Entry Method: Lottery system (Application deadline: March 8)


Participants will receive a complimentary Chotto Matcha drink after the event.



■A New Context: Matcha × Wellness × Community

Chotto Matcha is a premium matcha brand using tea leaves cultivated in the Mt. Fuji region of Shizuoka, Japan. With deep respect for Japanese tea farmers and traditional production methods, the brand reimagines matcha for the modern lifestyle.

Matcha naturally contains caffeine and L-theanine, a combination known to support calm focus and sustained energy. This makes it highly compatible with movement, mindfulness, and post-workout recovery moments.



During the 2026 Valentine’s season, Chotto Matcha collaborated with a local running community to host a “Matcha Run” event. By pairing matcha with everyday physical activity, participants described it as:


・“A drink I naturally crave after running”

・“A different kind of comfort compared to coffee”


Building on these experiences, this UA COMMUNITY CLASS collaboration presents matcha as a refreshing and grounding beverage after fitness and journaling sessions — offering a new wellness ritual within an active community setting.







■ Looking Ahead

Chotto Matcha will continue to expand collaborations across sports, fitness, yoga, running, and mindfulness communities.

By positioning matcha not as an occasional indulgence but as an accessible daily habit, the brand aims to accompany active individuals in their everyday lives while carrying Japanese tea culture into the next generation.



■About Chotto Matcha

Chotto Matcha is a premium matcha brand using tea leaves grown at the foot of Mt. Fuji in Shizuoka, Japan.

With a vision to support Japanese tea farmers for the next 100 years, the brand blends tradition with modernity through its approachable matcha café in Asakusa, Tokyo.

Chotto Matcha redefines matcha as something naturally integrated into daily life — expanding into wellness and community spaces while exploring new possibilities for Japanese tea culture.


■How to Apply

Please apply through the designated form for your selected class.For more details, visit the official Under Armour website:


■Media & Contact Information

MISAKU Co., Ltd.📩 chottomatcha.bd@gmail.com(For press, media coverage, and collaborations)

New Business Division – Kitahama📩 hello@chottomatcha.net(General inquiries)


■Store Information

Store Name: Chotto Matcha Asakusa

Address: 1-10-14 Hanakawado, Taito-ku, Tokyo(5-minute walk from Sensoji Temple)

Business Hours: 9:00 AM – 7:00 PM

Closed: Open year-round (except New Year holidays)

Seats: 25

Operated by: MISAKU Co., Ltd.

Instagram: @chottomatchajp

 
 
 

Comments


bottom of page